This week, the Chinese market has officially reopened for Irish beef, which was welcomed by members of the Irish Government and Bord Bia. The reopening of the Chinese market further underlines the strength of these systems and Ireland’s long-standing commitment to safe, sustainable, and high-quality agri-food production. In the longer term, Bord Bia, working closely with Irish exporters, is committed to building stable, sustainable growth for Irish beef in the Chinese market.”Bord Bia's office in Shanghai will officially relaunch Irish beef to the market in February for the Chinese New Year (February 17 - March 3) with key customers, Irish beef companies and Chinese trade media. Over the next few months, events such as the EU co-funded beef and lamb campaign will take place, as well as industry engagements for the B2B community with chef demonstrations on how to cook Irish beef, plus the presence of Irish beef at China's largest food and drink trade fair, SIAL, in May. Bord Bia China Manager, Sinead Kennedy, added: “With the resumption of exports, we can now dial up our activities in China.

Source: Irish Examiner January 13, 2026 13:51 UTC