Spotify is recruiting people work on an unannounced hardware product - that could potentially challenge smart speakers from Apple, Google and Amazon - according to recently posted job adverts. Little else is known about the unnamed product, but some job postings last April kicked off rumours about what the Stockholm-based company is working on. The problem will be convincing the ever increasing number of smart-speaker owners that they need to replace their existing product with Spotify’s version. For potential Homepod owners, who might be put off by the lack of native Spotify support, this could be an easier sell. But for owners of devices that allow Spotify Connect, Spotify will have to come up with something that stands out in an already crowded field.

Source: Forbes February 20, 2018 12:11 UTC