BERLIN — Germany’s transport ministry says it stands by a cycling safety campaign that has drawn accusations of sexism even inside the governing coalition for featuring scantily clad women. The campaign, launched by the conservative transport minister, aims to persuade young cyclists to wear helmets and uses the English-language slogan: “Looks like s—. The message shifts the responsibility on the person riding the bike rather than the auto driver. #HelmeRettenLeben https://t.co/faZdrBUA3a — Toño (@chuchomaeza) March 24, 2019Transport ministry spokeswoman Svenja Friedrich said Monday the campaign was meant to get attention and also features male models. She said: “We can absolutely understand the criticism from various sides, but we still stand by the images.”

Source: National Post March 25, 2019 13:18 UTC