There’s not a minute to lose when it comes to Gen Z (aka, the students you’re trying to recruit right now). A 2023 “mystery shopping” research project conducted by Edified involving 128 universities in major study destinations found that 1 in 4 student enquiries received no response from a university. Respond quickly and meaningfully. Marketing automation allows institutions to reply right away and nudge students to another action (e.g., speaking with a student ambassador). Here’s an idea: Wrap up 2023 by conducting a review of how quickly your admissions and related teams can respond to students’ questions.

Source: Forbes October 25, 2023 20:46 UTC