That wasn’t true in the years leading up to 2011, when Abramson took the helm as its first female editor. But in recent years virtually all digital advertising has gone to profit Facebook and Google, while media companies fight for scraps. In her book, Abramson has tough words for just about everyone, herself included. “It’s live by it and die by it, I fear,” Abramson says of using social media as your business model. In her book, Abramson praised the Times’ truth brand campaign, which debuted in 2017 and has helped drive digital subscriptions.

Source: The Guardian February 05, 2019 11:00 UTC