Buoyed by success in India, homegrown cocktail mixer start-up Jimmy’s Cocktails plans to enter global markets, including Australia, Africa and West Asia, even as it eyes expansion in the domestic market. “Cocktail mixers are a fairly nascent category. The company, which began operation in 2019, clocked $1 million in sales revenue in its first year of operations. “In less than a year, we have served over a million cocktail mixers across India and are available in over 2,000 retail outlets. “However, the second COVID wave has hit us due to the impact on retail sales on account of lockdowns and personal caution at an all time high.

Source: The Hindu July 03, 2021 17:15 UTC