This requires companies to rethink how they capture, use and monetise customer data and insights to power an ever evolving customer engagement approach. As of August 2020, wholesale trade and retail trade in Malaysia recorded negative growth at -3.4% and -2.3% respectively. > Six out of ten Gen Z consumers say they will not use an app or website that takes too long to download. > 79% of Gen Z consumers say they buy into brands that align with their values. > 42% of Gen Z consumers regard frictionless purchasing as ‘cool’ and 33% expect it.

Source: The Star May 03, 2021 02:09 UTC