In 2002 Mr. Hufnagel opened the first Huf, a streetwear boutique that carried rare sneakers and apparel by brands like Supreme, in San Francisco. Huf apparel became known for irreverent T-shirts, capacious and durable pants and hoodies, and limited runs of products pegged to musical acts like Smashing Pumpkins, cartoon characters like Felix the Cat and products like Budweiser. The company also made skate shoes for years, and supports a team of professional skateboarders. Mr. Hufnagel, of course, rode for his brand. “Our clothing retails a bit higher than your average core skate brand, but our apparel winds up appealing to a broader spectrum of people,” Mr. Hufnagel told WWD in 2009.

Source: New York Times September 26, 2020 18:33 UTC