"Telus chose to change the beneficiary with the promise to ensure Wounded Warriors Canada received the maximum amount of the donation they had promised them." Loss of 'awareness'Telus had capped its total donation at $25,000 and the limit was quickly reached before the change was made, said Wounded Warriors Canada executive director Scott Maxwell. An earlier version of the campaign website included the logo for Wounded Warriors Canada and a link to its website. He also said Wounded Warriors Canada was aware of the legion's poppy trademark and would never have agreed to do a fundraising campaign that centred around the image. Bond said the legion "has a good relationship with both Telus and Wounded Warriors Canada."

Source: CBC News November 09, 2017 23:15 UTC