Popular German camera brand Leica on Thursday announced its entry in the Indian market with the launch of the S, SL, Q, M, V-Lux and D-Lux series. The company kicked off its operations in the country with the opening of their exclusive Leica Camera AG partner store in Delhi. The company has brought a catalogue of cameras to the country, which will be available at the Leica partner store in Connaught Place. We have opened up our first and exclusive Leica Camera AG partner store in Delhi and I believe this will be appreciated by our patrons," Sunil Kaul, Managing Director, Asia Pacific Region, Leica Camera AG said. Leica also plans to launch a 360-degree communication campaign which will be focussed around its global marketing pillars, Leica Akademie & Leica Galleries.

Source: India Today November 23, 2017 11:26 UTC