Lidl’s share of the grocery market hit a record 5.2 per cent in the 12 weeks to August 13 Jacky Naegelen/ReutersA rising number of families with children are shopping at Lidl, lifting the German discount store above Waitrose to become the UK’s seventh largest supermarket. Lidl’s share of the grocery market hit a record 5.2 per cent in the 12 weeks to August 13, up from 4.5 per cent a year earlier, as its sales surged by 18.9 per cent, according to figures from Kantar Worldpanel. Fraser McKevitt, head of retailer and consumer insight at the retail behaviour specialist, said: “Lidl is growing sales 40 per cent faster with families than with households without children.”Fellow discounter Aldi, which ranks fifth, lifted its sales by 17.2 per cent to take its market share to 7 per cent. Although Waitrose lost its No 7 slot to…

Source: The Times August 22, 2017 22:52 UTC