The one place TV has had a blind spot, however, has been around live events. This was an issue for producers of live events, as the voices that got picked up by most monitoring services were the voices of social media pros. That did not prove helpful for producers of these live events, who had but one chance to get things right. Fortunately, a new(ish) product, a combo actually, from two companies called Ampsy and Canvs, might be the ticket live event producers have been looking for. Ampsy provides geofenced social media tracking.

Source: Forbes December 06, 2017 14:15 UTC