We operate out of Virudhunagar and our speciality is karuppatti (palm jaggery) sweets and a wide range of murukkus,” says Mariraj. Bestsellers are panagkalkandu carrot halwa, red banana Mysorepak and garlic murukku. Our most popular items are seedai, butter murukku and kai murukku. Our ‘nostalgia category’ includes kamara kattu, thaen mittai, pulippu mittai, seeraga mittai and elandhavadai. Praveen decided to focus on value-added food products from the farm and launched Prakruti Varam three years ago.

Source: The Hindu July 14, 2021 11:37 UTC