By Riath Al-Samarrai for MailOnlinePublished: 02:00 EDT, 8 June 2021 | Updated: 02:56 EDT, 8 June 2021The London Marathon has reached an agreement for Tata Consultancy Services to become the new title partner of the event. The IT company has signed a six-year deal and will take over from Virgin Money following the conclusion of the 2021 marathon on October 3. It brings to an end the title arrangement with Virgin, which has been in place since 2010. ‘TCS has been an integral part of the London Marathon for the past five years, delivering the latest technology to enhance the marathon experience for participants and spectators. 'This new title partnership marks the dawning of a new era in what we can achieve together.’The IT company has signed a six-year deal and will take over from Virgin Money

Source: The Nation June 08, 2021 06:56 UTC