Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, today (August 1st, 2023) announced a long-term strategic partnership with LiveRamp, a leading data collaboration platform headquartered in San Francisco. Taking powerful insights gathered through privacy-centric data collaboration, the platform seamlessly connects Majid Al Futtaim to its customers, to build a deeper understanding of individual customer journeys. Majid Al Futtaim will leverage LiveRamp's cutting-edge data collaboration platform across its business and brand portfolio, extending the platform’s benefits to ecosystem partners to enable privacy-centric data collaboration and personalised digital activation. Joe Abi Akl, chief corporate development officer, Majid Al Futtaim Holding, said: "We are thrilled to introduce LiveRamp, a global leader in data collaboration, to the region. We are honoured to be partnering with such an innovative and visionary business such as Majid Al Futtaim, and together, we are optimistic that we can unlock value for businesses regionally.”

Source: The North Africa Journal August 01, 2023 16:03 UTC