It takes a lot of hard work, effort and long-term commitment to get a large following on social media, but monetising the followers is a tough challenge to aspiring influencers. There is intense competition among social media influencers all wanting to catch the eye of corporate marketing departments. The reality is that having a huge following is no guarantee of making money from social media. Known as micro-tipping, the feature first appeared in China’s social media platforms, such as Weibo. If the trials succeed, Tip Jar will be rolled out across the entire social media platform.

Source: The Star May 24, 2021 01:52 UTC