The gaming market is at the forefront of entertainment, growing immensely with 2.6 billion mobile gamers across the world. Women from the Gen Z account to 14.1 %, millennials constitute 19.5% while Gen X accounts for the highest contribution of 25.4% in Indonesia. In Indonesia, gamers visit restaurants, gift and novelty stores, and widely use Bahasa on their smartphones. An in-app environments have a gating mechanism that helps remove objectionable content from being exposed next to the brand’s message. Gaming ads, occupying 100% screen space, allow zero distractions and interventions and thereby, engagement with the ad alone.

Source: Economic Times July 23, 2020 11:46 UTC