Millennials are enamored of ETFs more than older investors are, according to surveys of their investing habits. Millennials, the youngest generation of investors, are enamored of ETFs more than older investors are. To qualify for the Schwab survey, investors had to be at least 25; for the survey results, millennials are defined as those between 25 and 35. Ben Johnson, director of global ETF research at Morningstar, notes that ETFs are often marketed in a “generationally friendly setting”—a robo-advice app on a smartphone, for example. Principal Global Investors launched Principal Millennials Index ETF (GENY) in August.

Source: Wall Street Journal September 06, 2016 02:05 UTC