Miller Lite is picking a fight with its rival in a new ad campaign that takes direct aim at the nation’s top-selling beer: Bud Light. The 15-second spots, which will debut during NFL games Oct. 2, are a direct counter to new ads that say, “Bud Light: Raise one to right now.” The MillerCoors LLC ads go a step further, saying: “Bud Light says raise one to right now so why not raise the right one.” Then taking the taunt further, the ads...

Source: Wall Street Journal September 25, 2016 22:18 UTC