More toy chain stores open in promising marketVietNamNet Bridge - Simple toys in thin plastic bags were commonly seen in shops near traditional markets years ago. Mykingdom leads the market with the large network of 125 shops, followed by FunnyLand with 28 shops. Ten years ago, genuine toy products can be found at some high-end department stores, such as Fahasa book store chain or PNC. Though analysts agree that the toy market has become very promising, the value of the market remains unknown. “It is difficult to measure the scale of the market,” the director of a toy chain in HCMC said.

Source: VietNamNet News March 27, 2017 09:22 UTC