At the same time sales of Premier’s branded products – which include Mr Kipling cakes, Ambrosia rice puddings and Bisto gravy – slumped by nearly 8%. Overall sales of branded and own-label foods were down by 3.1% . Tesco takes the cherry as bumper British crop leads to lower prices Read moreIn the desserts business, sales of branded products climbed 1.4% – but sales of non-branded products (puddings produced for supermarkets’ own-label ranges) surged by nearly 18%. Brits are increasingly opting for supermarkets’ own-label products as they try to manage the impact of rising inflation and falling real wages on family finances. Recent research by Kantar Worldpanel showed that supermarkets’ own-label sales rose 6% year on year, while branded products edged up only 0.6%.

Source: The Guardian July 20, 2017 08:29 UTC