New Zealand Game Developers Association chairman Stephen Knightly said the deal was an endorsement of the "high-quality intellectual property" produced by Marker Metro. Marker Metro has also worked on many Disney games and titles including Disney Life and Disney LOL apps. Marker Metro chief executive Keith Patton, who is also a Microsoft regional director, said the acquisition meant the company would be able to now expand into other countries. In 2015 Marker Metro posted an annual turnover of $4.1m. The Marketing Group recently acquired Rainmakers, another Auckland-based digital agency, bringing its total global network to 10 firms.

Source: New Zealand Herald July 28, 2016 01:30 UTC