This is a cause of worry among the Indian seller community, necessitating a need for continuous strengthening of the policies governing Indian e-commerce. Amazon India, through arrangements with companies like N.R. Narayana Murthy's Cloudtail is indulging in predatory pricing and discounting thereby destroying the business of offline retailers and small sellers. Narayana Murthy is one such glaring example. "Dhairyashi H. Patil, President, All India Consumer Products Distributors Federation (AICPD), said: "He must once again rise to the occasion and come clean on his alliance with Amazon India and the Hober Mallow Trusts and Catamaran.

Source: Economic Times July 19, 2021 08:15 UTC