Most important of all, we did our famous sales force launches. We traveled to plants across the country carrying our slides and projectors putting on a war show for the entire sales force. Finally we called the now-powerful sales force “The Tiger Force.” We launched the sales force at The Manila Hotel. We created it: a war theme for plant launches, The Tiger Force for the sales force, and later The Star Force—with Martin Nievera, Gary Valenciano, among many other talents —for Coca-Cola. Thank you, Neville, for turning McCann-Erickson, Philippines into a shining star that night!

Source: The Star May 27, 2023 21:03 UTC