Today, New York Times Advertising is offering early access to BrandMatch, its GenAI-powered targeting solution that provides a new way to match a brand's message with the most relevant articles and the most interested audiences. Earlier in 2024, New York Times Advertising announced this new experimental advertising tool and ran a beta test with six notable brands across tech, finance, luxury and other categories. BrandMatch works by building personalized targeting segments for every ad campaign, capturing the nuances of a brand and its audience. "We are thrilled to officially debut BrandMatch and make it available to even more brands and advertisers," said Joy Robins, global chief advertising officer of The New York Times Company. New York Times Advertising plans to incorporate their new BrandMatch targeting solution in mid to late September with plans to significantly expand the number of advertisers utilizing the product throughout Q4 2024 and into 2025.

Source: New York Times July 24, 2024 16:37 UTC