The Government is to crack down on greedy online retailers that use Big Brother tactics to identify shoppers with expensive Apple computers so they can quote higher prices. Officials are examining measures to halt the ‘exploitation’ of consumers by companies, including airlines, which harvest computer data then use it to tailor prices for individual shoppers. James Daley, managing director of consumer group Fairer Finance, said: ‘It is totally unacceptable to penalise people based on the type of computer they’re using. Last night, a Government source said: ‘Subscriptions can be convenient, but the shine soon wears off when prices are suddenly hiked. ‘Our upcoming reforms will liberate the British public from maddening subscription traps and other online tricks, so they’re free to spend their hard-earned money on what really matters to them.’

Source: Daily Mail July 17, 2021 21:00 UTC