“Welcome to the fam @neymarjr #KingIsBack” Puma tweeted alongside a photo of the Paris Saint-Germain striker, kitted out in the sportswear giant’s clothes. The world’s most expensive player confirmed his new role as Puma’s poster boy in an open letter posted on social media. “I grew up watching videos of great football legends such as Pele, Cruyff, Eusebio and Maradona....who each played in Puma. Neither Neymar nor Puma gave details of the length of the contract or how much it was worth. Speculation has been flying that the 28-year-old would sign with Puma since his endorsement deal ended with Nike, the company that had sponsored him since he was a 13-year-old prodigy.

Source: Forbes September 12, 2020 09:24 UTC