"Maybe we have not differentiated enough in the past," Christian Mardrus, Nissan's chairman for Africa, Middle East and India, told Reuters in an interview in New Delhi. "The strategy now is more common platforms, common modules, common technology ... No more cross-badging now as we may have done in the past," he said.The company has been working on tweaking its strategy as seen in Nissan's and Renault's most recent launches. The Datsun small-car Redi-Go and Renault's mini-SUV Kwid had more than 50 percent of parts in common, helping keep costs low, but the car design and some of the features were different. "We may have common ideas ... the difference is execution. We have to do it better than the others.

Source: Times of India October 06, 2016 11:11 UTC