Two major record labels are rolling out a low-priced UK music streaming service under the Now That’s What I Call Music brand, previously best known for its long-running compilation album series. Now That’s What I Call Music, a joint venture between Universal Music Group and Sony Music Entertainment, is reportedly finalising a streaming app called Now Music+ that will offer playlists of hit songs for £4.99 a month, or £5.99 if purchased in Apple’s App Store. Amazon is reportedly working on a service that lets users stream music on their voice-powered Echo speakers for less than a normal subscription. As they launch the Now app, the labels must “tread carefully because you can only go so far competing with your retail partners”, Mulligan said. They’re making people choose between a luxury car and getting the bus with nothing in between, Mulligan said.

Source: The Guardian September 15, 2016 15:06 UTC