A household will buy more healthy food if a retailer clearly shows nutritional information on its own-brand food products, according to a new study. Retailers such as Waitrose, Co-op, Marks & Spencer and Asda introduced either a traffic-light system or hybrid system of traffic lights and guideline daily amounts. PRE-WATERSHED CRACKDOWN ON HIGH FAT, SALT AND SUGAR FOOD ADVERTS Britons may have to wave goodbye to daytime adverts on cheese, yoghurts and olive oil in Boris Johnson's 'nanny-state' war on obesity. Shops will be encouraged to promote healthier choices and offer more discounts on healthy food such as fruit and vegetables. Lead researcher Dr Eleonora Fichera, from the University of Bath, said results show that nutritional labelling can play an important role in changing behaviours.

Source: Daily Mail August 13, 2020 18:16 UTC