Furniture marketplace Pepperfry is looking to ramp up its omni-channel presence with small neighbourhood stores, through a new franchise program. With the Pepperfry Accelerator Program, the company aims to set up over 200 studios or stores in a year’s time. Pepperfry currently has 32 franchise stores, typically 1200-1500 sq ft each, in 25 cities and 41 company-owned, larger stores that are at least 3000-4000 sq ft in size. It had launched its earlier franchise scheme Pepperfry Venture Program last year and has added 20 new stores since then. Even when regular stores are shut during the covid-led lockdowns, Pepperfry’s franchise stores function through video calls, customer support and consultation.

Source: Mint May 31, 2021 15:00 UTC