“REBBL has the friggin’ magic.”She hit pause on her more leisurely pursuits and joined REBBL as CEO. REBBLAs O’Loughlin and I spoke a few weeks ago, we explored this notion of infusing—or discovering— “magic” in brands. Dictionary.com says magic is the “art of producing a desired result through the use of incantation.”Referring to magic as “art” is apt. REBBL alchemically crossed novel product ingredients with a novel model. REBBL alchemically crossed novel product ingredients with a novel model.

Source: Forbes February 20, 2018 15:11 UTC