Raising Money for a Nonprofit? Try a Personalized Approach - News Summed Up

Raising Money for a Nonprofit? Try a Personalized Approach


At times, Ms. Choy said, the couple have not been thanked for their gift or have been thanked too much. In one instance, her husband had to call multiple times to get a tax document for a donation. Mr. Voelkel explained to the donor, who runs a large company, that it might take only $1,000 to keep a student in school. “In the year leading up to that phone conversation, I had been listening and asking what they were really interested in funding,” Mr. Voelkel said. And in this case, as long as the need persisted the donor continued to give.


Source: New York Times February 19, 2021 13:52 UTC



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