SynopsisReddit has overtaken TikTok to become the UK’s fourth most-visited social media platform, boosted by Google search changes and Gen Z usage. The site now reaches 60% of UK internet users, with strong growth among young and female audiences. Partnerships with Google and OpenAI, GenZ seeking real advice and plus live sports discussion, have driven traffic.

Source: The Times January 05, 2026 07:01 UTC