However, a separate page on the same website referred to the average price of a “small car” as £22,022, the average price of a “popular medium-sized car” was £27,168, and the average price of a “popular SUV model” as £35,005. As such, the complainant considered that the disputed statement misleadingly compared the average price of a “small” petrol car, specifically, against the average price of an average electric car. In response, the complainant noted that the figures no longer appeared in the Electric Car Scheme blog – it appeared they had been removed. The publication clarified that it had been contacted, seemingly by the Electric Car Scheme, who had advised that the figure had changed. Personal finance research website NimbleFins has similar figures - putting the average cost of a new electric car at £46,000.

Source: Daily Mail March 05, 2026 15:56 UTC