LOS ANGELES, Jan 3 (Reuters) - Tennis champion Serena Williams will star in a year-long marketing campaign for the Bumble social networking app that will kick off with a message of women's empowerment during the Feb. 3 Super Bowl, Williams told Reuters in an interview. Williams helped create the Bumble campaign, which was developed and produced entirely by women, and will serve as global adviser to the company. Bumble declined to say if the campaign will include a TV commercial during the game, but Williams said the Super Bowl was "a great opportunity for women's voices to be heard louder." The #MeToo movement against sexual harassment has helped change opinions, Wolfe Herd said. In October, Wolfe Herd said Bumble was considering an initial public offering of stock.

Source: Forbes May 06, 2024 00:21 UTC