Richard FertigIn early 2010, I launched a business with a 10,000-square-foot warehouse, ten-year lease, and ten custom made vehicles but zero clients. But, like a true entrepreneur, I was fully committed and believed it was a great idea that would definitely work. In my quest to find clients, I didn't just try one strategy or tactic; I did everything I could think of. I even introduced Mercedes-Benz USA to the concept of customizing one of their Sprinter vans and they eventually became a client, reselling our Brilliant Vans on their prestigious Manhattan showroom floors. If someone expressed any interest in seeing my custom Sprinter van firsthand, I would grab a chauffeur and bring it to them.

Source: Forbes April 11, 2017 17:48 UTC