The oversized knit, named 'The Big Comfort,' is the brainchild of Southern Comfort, designed to keep revellers warm and cosy outside the capital's packed establishments. Drinks brand redefines festive fashion with absurdly brilliant group knit (Image: Southern Comfort)The company said this was the inspiration for The Big Comfort jumper. A Southern Comfort spokesperson said: "Christmas isn’t about being perfect, it’s about being real. "The Big Comfort is a brilliantly ridiculous way to bring mates closer when you’ve been apart for months." The Big Comfort will be available in a very limited release via Southern Comfort's social channels from 3rd December.

Source: The Times December 10, 2025 15:58 UTC