Data isn’t,” declared the headline of an Oura Ring full-page print ad in Sunday’s New York Times “Style” section. Also for May, Women’s Health Month, Oura is doing a branded content piece with Vogue, a buy on Hulu and an owned-media video series. The Hulu buy will involve interactive video ad with questions on specific women’s health statistics. Among them is Dorothy Kilroy, Oura's chief commercial officer, said to have spearheaded Oura's partnership efforts in the women's health space and grown the commercial business to include collaborations with over 800 organizations. “it’s critical that all women are empowered to understand/listen to their bodies and advocate for their health, especially given how vastly underserved women’s health matters are.”

Source: New York Times May 07, 2024 20:51 UTC