Salt and vinegar crisps were launched throughout the UK a decade later, in 1967, when Miller was 16. “The GC was a really powerful tool for identifying the volatile compounds that are present in and contribute to flavours,” Berenstein says. Ready salted remains the UK’s favourite crisp flavour. From there, crisp flavours became fairly standardised. “It’s that sort of customer insight that’s driving our push to develop new flavours.”When it comes to creating those flavours, things get a little trickier.

Source: The Guardian January 14, 2020 06:00 UTC