Information Technology and Communications Minister Ashwini Vaishnaw, on Thursday, delivered a pointed message to digital and social media platforms: adopt fair revenue-sharing models for content creators voluntarily, or risk legal intervention. “Platforms must work to share fair compensation for the content they use from publishers and creators. Revenue Sharing Must Extend Beyond Newsrooms Expanding on the issue of digital monetisation, Vaishnaw stressed that fairness in revenue distribution must apply across the entire creator ecosystem. "Social media platforms must also share revenue in a fair way with the people who are creating the content, whether it is news persons, conventional media, creators sitting in far-flung areas, influencers, the professors and researchers who are disseminating their work using the platforms. The people who created copyrights, the people who created the original content, the society grew on the basis of that intellectual property.

Source: Mint February 26, 2026 10:04 UTC