(CNN) South Africa's biggest retailers say they have put a pause on selling TRESemmé products following widespread protests over a controversial ad featuring Black hair. Retailers including Pick N Pay, Woolworths,Dischemall say they have removed TRESemmé products from their shelves, as has Clicks , the retailer which originally published the ad. "Unilever expresses its remorse to all South Africans, black women in particular, for the racist TRESemmé SA image," it added. Unilever will withdraw all TRESemmé SA products from retail stores for 10 days as a "demonstration of its remorse for the offensive and racist image." It is not the first time in South Africa where marketing campaigns have resulted in a backlash against the brand.

Source: CNN September 11, 2020 12:45 UTC