Euromonitor findings from 2019 revealed that we are currently in a new wave of African luxury brands, where there is a growing demand for luxury African products. Despite the emerging African luxury market, South Africans remain intimidated by the cost of luxury fashion garments sold by local designers, and show a reluctance to support local. As such, the findings concluded that we are currently in a new wave of African luxury brands, where there is a growing demand for luxury African products. Beyond the practicality of warmth, ityali is an intrinsic part of traditional practices for various cultures in South Africa. South African designers are not our mzalas and in the same way we don't bemoan European designers, African luxury shouldn't be approached with a "khawenze kaloku, mzala" mindset.

Source: News 24 May 20, 2021 17:46 UTC