Audio-streaming platform Spotify Technology SPOT is planning to raise the price of its ad-free premium service in the U.S., likely by one dollar to $10.99 a month, the Wall Street Journal reported on Friday. The move, which would follow price hikes from other streaming platforms as investors press for profitability, is likely to be announced next week, the Journal said, citing people familiar with the matter. Similar increases for Spotify’s subscription plans outside the U.S. would follow in the months ahead, the Journal said. Spotify Chief Executive Daniel...Audio-streaming platform Spotify Technology SPOT is planning to raise the price of its ad-free premium service in the U.S., likely by one dollar to $10.99 a month, the Wall Street Journal reported on Friday. Similar increases for Spotify’s subscription plans outside the U.S. would follow in the months ahead, the Journal said.

Source: Wall Street Journal July 21, 2023 20:15 UTC