With just over three weeks until the 2019 Stanley Cup Playoffs kick off on April 10, that's the task charged to the National Hockey League's Chief Content Officer, Steve Mayer. “I don't care where we are,” said Mayer, “we're going to do the same thing we've done the last two years. He'd also partnered with the NHL on events like the Winter Classic, the All-Star Fantasy Draft and the NHL Awards. Big screens and more live music were booked for Game 2, and another big crowd showed up. “That, to me, is what this is all about.”Traditionally, live music at NHL events has skewed primarily toward rock acts.

Source: Forbes March 19, 2019 18:11 UTC