Stronger baht hurts travelIf the baht strengthens further, it could undermine the competitiveness of Thai tourism compared with other Asian destinations. In the worst-case scenario, if the baht strengthens beyond 30 per US dollar, Thailand would struggle to compete, potentially losing 15-17% in tourism revenue. He said the baht is trading between 30 and 32 per dollar, which hasn't yet dented its appeal to foreign tourists. However, Thai tourism operators need to upgrade their products to meet this new standard, he noted. During this weaker period, Mr Thienprasit said hotels might refrain from raising room rates and even offer additional services to attract guests.

Source: Bangkok Post March 31, 2026 22:38 UTC