There is probably no simpler a childhood plaything than sidewalk chalk, good for doodling away on a sunny day. But sidewalk chalk in the shape of sushi? Or a frosted doughnut? Now you’re talking a toy with a “boutique” advantage, says Margaux DelCollo, a partner with Twee, a Philadelphia-based company that specializes in manufacturing such chalk.

Source: Wall Street Journal February 19, 2018 23:48 UTC