TBWA\RAAD, part of the Omnicom Advertising Group, has strengthened its commitment to Saudi Arabia’s fast-growing advertising and marketing sector with the appointment of Dany Aouad as Managing Director for the Kingdom, effective immediately. The move comes at a pivotal time for Saudi Arabia’s market, as Vision 2030 accelerates economic diversification and cultural transformation. TBWA\RAAD aims to leverage Aouad’s extensive regional experience to position the agency at the forefront of this evolution. “Dany is exactly the kind of visionary leader TBWA\RAAD needs to seize the extraordinary opportunity Saudi Arabia presents right now,” said Reda Raad, Group CEO at TBWA\RAAD. Beyond his professional achievements, he actively supports social and economic initiatives across the Middle East, including collaborations with independent NGOs.

Source: The North Africa Journal April 09, 2026 23:38 UTC