“Malaysia is entering a ‘silver economy’ era as seniors live longer, stay healthier and remain active in work and society. Globally, the “silver economy” is estimated at US$22 trillion (RM86.33 trillion) and continues to grow as demographics evolve. Hodin said GCOA is collaborating with the Malaysian Healthy Ageing Society (MHAS) to organise the Silver Economy Forum this November involving policymakers, experts and industry stakeholders. Federation of Malaysian Busi­ness Associations vice-chairman Nivas Ragavan said some small and medium enterprises have began adapting their services to better serve older consumers. However, Nivas noted that broader adoption of strategies targeting older consumers is still at an early stage.

Source: The Star March 30, 2026 09:03 UTC