The column has since been developed into a podcast, plus a live show featuring pop and jazz music, and Wade’s trademark covers a range of things including theatrical productions, TV and live stage performances. Regarding the release of Swift’s album, The Life of a Showgirl, the complaint reads: “They did not do so quietly. It said it was declined because it was confusingly similar to the previous mark, with both names sharing the key “of a Showgirl” phrase. Wade has accused Swift of ignoring the trademark, arguing that consumers believe she has copied the pop star, which has undermined her brand. Swift could end up buying out Wade’s claim to the name or trying to fight the case in court.

Source: New Zealand Herald March 31, 2026 16:23 UTC